I am a primary user of Houzz, as a homeowner, I constantly want to improve my house, I am always looking for new decor or little projects that will make my house cozier, it is my favorite place in the world and I want to make it even better. I have found contact information for a professional to change to Harwood floors, I am pretty much obsessed with their View in my room 3D feature, I have gone around my house testing different furniture pieces from countless vendors before purchasing them. Anytime I want to find a professional for a project I have in mind, I am provided with a directory of experts for my specific need.
Houzz received over 21 million visits in September, 81.23% came form the United States, and a 56.41% bounce rate. In only nine years, it has become a community of over forty million homeowners, home improvement professionals and home design lovers from all around the world. It is a platform that connects home professionals with people designing and improving their homes.
Houzz targets the audience of service providers, vendors and consumers in the design industry.
-Houzz Marketplace has over 9 million products from over 200,000 sellers, Houzz takes 15% commission per transaction.
-There are over 1.5 million home remodeling professionals .
–75% of traffic are 35-64 year olds.
-72% of users are decorating.
-40% of users are remodeling.
-10% of users are new construction projects.
–90% of Houzz users are homeowners. 9% of these homeowners are 25-34 years old, 17% are 35-44 years old, 25% are 45-54 years old, 32% are 55-64 years old and 17% are over 65 years of age.
Investor Oren Zeev referred to Houzz as “the only company providing an end-to-end solution for home renovation and design where people can get inspired, find a professional and shop. It built and introduced its two revenue channels based on the need and demand of its community. Houzz is dominant in attracting consumers and design professionals and strong in partnering with vendors”
Houzz has, without a doubt, facilitated the designing and renovating process for consumers like me and with a community and traffic that is rapidly increasing, marketers will want to jump at the opportunity to take advantage of this platform to market their business, gain exposure and connect homeowners with design and building experts.
Cozy Houzz 